Mobile-Location Insights: Q2 2013
This quarter xAd saw the strongest adoption of geo-precise targeting to date with more than 90% of campaigns using this tactic. Nearly a third of our geo-precise campaigns used geo-conquesting, up from 22% in Q1 2013.
Therefore we placed geo-conquesting at the center of our Q2 report, featuring a case study with Outback Steakhouse. This report discusses how marketers are evolving methods of conquesting for the mobile space and the opportunity this strategy provides to extend the reach and success of their campaigns.
Highlights from the Q2 report include:
- How Outback Steakhouse achieved in-restaurant traffic lift
- 5 essential geo-conquesting best practices
- The hottest growth categories in Q2 2013