xAd Mobile Stat of the Day: Mobile Retail Users Convert Differently By Device
It's clear mobile has become a major driver of retail commerce over the past few years. Marketers have taken notice and are expanding their budgets and plans to include more and more mobile every day. But just because you have developed an mCommerce focused campaign, doesn't mean your consumers will actually complete that purchase in-device. Mobile purchase preferences greatly vary by device, and therefore while planning for mCommerce, be sure to include a variety of ways for your mobile consumers to transact - such as in person via couponing, or in-device thanks to a concise, yet engaging mobile experience.
Interested in learning more about driving YOUR mobile consumers to transact?
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