The Mobile Eve Phenomenon
Our smartphones have made holiday procrastinators of us all - allowing us to find the location and store hours of retailers where we can purchase gifts in a pinch. This mobile user activity is so prevalent that it even trumps that of Black Friday!
According to data from the xAd mobile-location platform, retail related mobile search is 24% greater on Christmas Eve than on Black Friday - giving rise to a phenomenon we call Mobile Eve.
Why should Santa get all the glory
on Christmas Eve?
Learn more about how you can reach last minute retail consumers and make the most of your holiday planning dollars.