Report Reveals Location Has Become the Most Accurate and Critical Indicator of Audience in Mobile Advertising

With the growth of mobile, marketers need to find ways to follow their audience to this new medium as targeting techniques used for print, television, and even online advertising don’t necessarily translate into the handheld world.

This report explores strategies and tactics that allow marketers to go beyond the static audience profile to reach and engage mobile audiences based on where they are, where they've been, and where they are going. 

Highlights from the report include:

  • 36% of campaigns leverage xAd's SmartAudience™ targeting
  • Goodwill's use of audience targeting drove increased offline visitation
  • Campaigns leveraging audience targeting performed even stronger than the platform average

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