RETAILERS BENEFITTING FROM
MOBILE LOCATION TARGETING
Report from xAd Mobile-Location Platforms finds retailers at the top of mobile-location ad spend
This year-end report takes a look at the rise in geo-precise mobile ad targeting in 2013 with special attention to rapid growth in the retail category.
Highlights from the report include:
- 96% of xAd's campaigns used geo-precise targeting - up from 81% in 2012
- Most popular post-click activity of 2013 was click to call - with variations by industry
- xAd successfully tracked over 6 million in-store visits related to mobile retail ad campaigns