RETAILERS BENEFITTING FROM
MOBILE LOCATION TARGETING

Q42013ReportCoverShot

Report from xAd Mobile-Location Platforms finds retailers at the top of mobile-location ad spend

This year-end report takes a look at the rise in geo-precise mobile ad targeting in 2013 with special attention to rapid growth in the retail category.

Highlights from the report include:

  • 96% of xAd's campaigns used geo-precise targeting - up from 81% in 2012
  • Most popular post-click activity of 2013 was click to call - with variations by industry
  • xAd successfully tracked over 6 million in-store visits related to mobile retail ad campaigns

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